Augmented Reality.
As technology advances, the way brands can interact with customers becomes more integral, and it is crucial for a brand to keep pace with those changes. AR is an emerging trend within marketing and sales strategies, one that allows brands to give their customers unique experiences with the convenience of tapping on their mobile devices.
“Augmented reality promises to be as influential to our society as the smart phone”
— Tim Cook, CEO of Apple
Incorporating AR into a campaign is now easier than ever thanks to Facebook, Instagram and Snapchat. With each platform enabling interactive AR experiences with the scan of a branded code or through AR ad placement. And don’t forget the DATA! So much data!
The stats on augmented reality brand campaigns
70% of Snapchat’s 186 million daily users activate AR lenses daily
Marshmello’s Instagram AR game received over
10 million interactions within 14 days
9/10 brands are incorporating AR into their advertising campaigns across USA and UK
Augmented Reality can be used for:
BRAND ACTIVATIONS | FILM AND CONTENT | GAMES
EDUCATION | STAFF TRAINING | IMMERSIVE EXPERIENCE
A peek at some of our AR projects...
