ISUZU UTE
Road To The Final
3D Production
Animation
Game Development
We were briefed to strategise on an interactive element that
would support the Isuzu sponsorship of the 2023 & 2024 A-League series.
The concept is based on an endless runner style game, where players jump across 3 lanes to miss obstacles, collect coins, super charge their speed and jump ramps.
The game was embedded on Isuzu and the A-League websites, playable on mobile, tablet and desktop devices.
Three environments were created to showcase that the Isuzu
D-MAX can drive across any terrain that comes its way, while delivering the match ball to the stadium.
GAME DEVELOPMENT | ANIMATION | 3D PRODUCTION
Over 65%
Played the game multiple times
115% of the KPI
for competition entries was reached
120,000+
individual people played the game over 4 weeks
