LG x Vivid Sydney
Vivid Sydney AR
Augmented Reality
3D Production
Animation
We produced a world first development that provided visitors at Vivid Sydney the opportunity to explore the installations their way, through the LG MoodUP AR wayfinder experience.
Developed through 8th Wall, the web-based AR experience consisted of an AR quiz where users were given their ideal Vivid Sydney itinerary and then linked directly to their AR wayfinder experience.
AUGMENTED REALITY | 3D PRODUCTION | ANIMATION
Some of the features...
Over 300 3D neon arrows placed to guide users through their itineraries
40 individual beacons placed to highlight the Vivid experiences along the way
16 additional 3D assets to continue excitement and engagement
8 itineraries created for the experience
