NIVEA
Micellar Water Launch
3D Production
Animation
CGI FOOH
NIVEA wanted to launch their new Micellar Water range with a splash. They asked the OMD Create Sydney in partnership with the Hyper Theory team’s to produce creative assets to celebrate the launch.
We produced a mind blowing CGI FOOH video showcasing the Luna Park Sydney face being wiped down to show it’s true glowing self.
The CGI FOOH creative was executed across all social channels, transport digital screens, digital ad spots and more.
To extend the creative, we designed a range of static and digital assets to support the launch.
These were used across a Reddit home page take-over and BVOD pause, ad and home screens.
Our scope of work covered:
Creative Concept
On site production at Luna park
Council and site permits
Talent casting
3D modelling and rigging
VFX post-production
Art direction and design
CGI FOOH | ANIMATION | 3D PRODUCTION | DESIGN
